Designing a mobile first website for a new investing application

Background /

Nemo is a new investing app available in the UAE, it aims to provide investing ideas for millennials novice investors. With the market research and brand guidelines provided by our internal team, I got the brief to design a mobile first website for Nemo as an digital booklet to make it available on the internet. More importantly, the website helps to optimise product findability with relevant keywords to get better exposure on search engine for organic search.

How might we design a website that effectively delivers the necessary information in a user-friendly and captivating manner to instill trust and encourage the use of Nemo?

Work /

• Collaborated with stakeholders to collect and define business requirements and pinpoint the target users.

• Performed comprehensive competitor analysis to grasp the market landscape and identify crucial information for inclusion.

• Developed information architecture, constructed wireframes, and crafted prototypes for both usability studies and website development.

• Executed usability studies to refine content (relevance, readability, and findability) and designs through iterative processes.

• Established a robust design system to articulate components and their features, ensuring visual consistency throughout the project.

Unmoderated studies / 5s test / heat map / survey / think out loud

Challenges /

• Target market audience are Gen Z and Millennials

• Users worried about the safety of their money   

• Users have different content consuming preference

• Users value peer reviews and recognitions from trusted organisations 

Solutions /

• Modern brand design and speak user’s language

• Be clear that it is regulated and how it makes money

• Include rich media to help user engagement

• Set up reviews collecting mechanisms and include product exposure in trusted media

Limitations /

• Tight deadlines

• Limited marketing budget for exposure

Impact /

• The findings and suggestions were delivered to the team to prioitise changes

• Plans were set to make the website more trustworthy and engaging